Gone are the days where a few stock images would suffice. As we head into the future, we’re seeing more changes to how things are done – and it’s important for businesses to keep up.
In this post, we’ll look at three digital asset trends and how you can stay on track.
With businesses constantly trying to get ahead of their competitors, it’s very rare for things to simply stay as they are. Now, for instance, almost every company uses images as part of their marketing strategy.
How do you move on from this? By making those assets bigger and better. In a previous post, we discussed how video is becoming more and more popular – now used by the majority of marketers.
Alongside this development, we can expect to see marketers putting more time and effort into higher quality images, perhaps moving from stock photos to bespoke creations for example. In both cases, this will require better storage.
With more time, effort and money put into creating assets, it’s even more important to be able to retrieve them when needed. On top of that, these assets will typically be much larger, calling for a more scalable solution along with the right security for peace of mind.
2020 marked the start of a remote working revolution, with staff from all industries forced to work from home. While the shift may not be immediate, there is a definite trend towards remote or hybrid working models going forward.
Additionally, the disruption caused by the pandemic emphasised the importance of flexibility. How do you react to a sudden downturn in business? What do you do if you can’t access your office?
With this in mind, those who haven’t already migrated assets to the cloud should be seriously considering a switch in the near future. It makes your business more scalable in an instant and eliminates the need for costly on-premises servers. Even if the shift to remote working isn’t looming, cloud-based asset management is a step in the right direction that will make things a lot easier in future.
Whether it’s on-premises or cloud-based, businesses need to decide who has access to their asset management system. Traditionally, this access is given solely to those who create assets. Designers, writers and marketers. But as we move forward, things are changing…
Giving everyone access to assets removes some of the delays and disruptions that typically come with collaborating, sharing and approving assets. Fortunately, iBase’s innovative digital asset management software offers comprehensive access control.
Staff can be assigned different levels of access with permissions on what they can view, edit or share based on their role. With sophisticated metadata, you can even specify who can access each asset as it’s created or uploaded.
Whether it’s the capability to manage bigger and better assets or the functionality to provide access without compromising on security, it’s never been more important to have the right digital asset management software in place for your business.
At iBase, we provide all of this and more with a feature-rich solution. To find out more, simply contact our team. Alternatively, you can try it for free with a quick and easy Express account.
