Did you know that 72% of consumers are more likely to purchase from a brand that consistently provides a personalised experience? Content personalisation has become essential in competitive e-commerce industries and identifying ways to enhance personalisation leads to better conversion rates.
The main problem with creating personalised content is that is can be very time-consuming. Crafting personalised content for different audiences and analysing content performance becomes an ongoing challenge. However, having the most effective systems and tools in place will streamline these processes.
What if there was a simple solution to mastering e-commerce personalisation? Implementing a DAM system can enhance the creation of personalised content to increase conversions. These are some of the ways that DAM can improve content personalisation and your overall marketing results:
Modern DAM systems have a plethora of integration possibilities. From websites to social marketing automation tools and CRM systems, the integration options continue to grow. By integrating DAM with e-commerce platforms like Adobe Commerce, WooCommerce or Shopify, you can speed up the content creation, approval and publishing processes.
The digital assets required for developing personalised marketing campaigns can be quickly retrieved through the search capabilities and auto metadata tagging features. Assets such as videos and images can be segmented for the relevant audiences.
Using data from your CRM or CMS, you can provide dynamic product recommendations based on purchase history or display personalised website banners based on customer interests. With all the digital assets already segmented for specific audiences, creating the personalised content becomes seamless.
You can quickly create content variations based on geographic locations, demographics and browsing behaviour. Another powerful feature of DAM is that you can export digital assets in different formats. So, if you are creating campaign content for various platforms, you can instantly export the required file type for each one.
As your e-commerce personalisation gets more advanced, monitoring how well your campaigns are performing becomes more complicated. However, DAM analytics can simplify this by providing insights like asset downloads, shares and views across different demographics. You can then use these insights to optimise underperforming content with advanced personalisation.
Using A/B testing in conjunction with DAM can also identify the e-commerce personalisation content that is resonating the most with the target audiences. You can then quickly retrieve relevant digital assets from DAM to create new, data-driven content that boosts conversions.
If you are looking for ways to boost conversions with e-commerce personalisation, DAM can be the perfect foundation for this. Get in touch with our team or book a demo and we’ll walk you through all the key benefits.
