Rights management is a complex field to navigate and the consequences of not complying with usage rights and copyright laws can be severe. Copyright infringements can result in legal action and substantial fines, so it’s an area companies can’t afford to get wrong.
Establishing effective rights management processes can be challenging but solutions such as DAM (digital asset management) systems can support this. Using DAM’s metadata features, usage rights can be recorded to prevent infringement. DAM can also help to protect your own assets from being used without permission, with capabilities such as watermarking.
Metadata in DAM is the descriptive information attached to digital assets. Metadata includes:
This metadata is used to categorise assets and store essential information, including any copyright details and usage rights. DAM metadata can be manually added to assets or this task can be automated using AI technology.
If you’re looking for ways to simplify rights management for your organisation, DAM can take a lot of the complexities away. Whether your marketing team or compliance team are responsible for ensuring usage rights compliance, DAM will be a valuable solution.
These are some of the key metadata and additional features that can be implemented:
DAM allows you to embed licensing details and usage rights into your digital assets. This helps to ensure anyone working with the assets knows how they can be used and whether there are any copyright restrictions.
If there are licensing expiration dates for usage of certain assets, these can be embedded to ensure they aren’t used after the deadline. DAM also records tracking data, which can be pulled for reports to provide in compliance audits.
As well as protecting your company from being penalised for infringing copyright, DAM can help to protect your assets from being used without authorisation. Features such as watermarking can be applied to metadata.
Another useful feature for compliance of rights management is the ability to set permissions for using specific assets. This allows you to set permissions so that only authorised users can view, edit and distribute assets.
Depending on which compliance tools you use, you may also be able to integrate your compliance system with DAM. The compliance team will be able to easily access all the information they need for audits without requiring other teams to provide the data to them. Automated reports can also be generated for audit purposes.
Implementing a DAM system is easier than you would think, and we can support your company every step of the way. If you want to discuss how a digital asset management system will benefit your business, contact us today.
