Embedding brand consistency (also known as brand compliance) across a business can be challenging. If your business operates across multiple markets, this is even more difficult. Having the right systems and processes in place will provide you with more control over the application of brand standards and how your brand image is shared externally.
Although the responsibility for brand compliance will largely sit with the marketing department, it is usually impossible for all communications and branded assets to go through a comprehensive approval process. Other departments may have urgent communications to send out and this is often where brand consistency gets diluted.
If you have teams working in different time zones and providing products or services to a range of different markets, DAM can help you embed consistent branding.
One of the fundamental solutions to achieve brand consistency across teams and departments is to have a central repository for your digital assets, brand guidelines and branded templates. This way, anyone across the business with the relevant access level can quickly locate the required assets and brand guidance tools.
These are some of the top benefits of utilising DAM for brand consistency:
Employees from every team in the organisation, based at any location, can access global brand materials, including:
This system prevents employees using outdated or off-brand assets, and also reduces manual processes and delays, such as requesting brand documents from other departments.
Taxonomies within the DAM system can be set up to store assets specific to each different market. Whether you need to incorporate different languages, regional legal requirements or any other variations across multiple markets, storing these in your DAM system will help with brand compliance.
When you’re working across multiple markets, adhering to different legal and regulatory requirements is another challenge that DAM can help you overcome. DAM systems have the capability to track licensing and usage rights for assets including images, fonts and music. With this feature, you can ensure compliance across the different regional regulations and local laws. This enables you to avoid costly copyright violation fines and other penalties.
If your company experiences a rapid period of growth, expanding to new locations and/or significantly increasing your workforce, DAM will help to maintain branding compliance. By providing brand guidance and training materials such as videos via your DAM system, new starters can quickly get up to speed with your brand standards and how to comply with the requirements.
If you are interested in finding out more about how DAM could support your brand compliance across multiple markets, get in touch with iBase. You can arrange a quick demo to walk through our feature-rich platform and we can help you build a DAM system customised to your requirements.
