Understanding your target consumers on a granular level allows you to improve products or services and develop more effective, targeted marketing campaigns. For businesses that provide many services or sell large volumes of products, content personalisation becomes a significant challenge.
A high-quality CRM system holds a wealth of useful data that can be utilised for conversion-boosting marketing campaigns and innovative product developments.
To maximise the value of the insights in CRM, marketing and product development teams need seamless workflows.
Integrating CRM with DAM can deliver efficiencies across business workflows to improve the customer experience and drive better marketing results. It links customer data to the relevant assets, providing a comprehensive view of customer insights.
A digital asset management (DAM) system is a central repository where assets such as images, videos, pdfs and any other types of files can be stored. Features including advanced search capabilities and automated metadata tagging improves the asset management process.
Implementing a DAM system has significant business benefits but integrating it with CRM unlocks even more opportunities. These include:
Integration enables seamless collaboration across sales, product development, marketing and creative design teams. Assets can be easily shared, with version control features ensuring that the latest asset version is always used.
Marketing teams can access data from the CRM system without the need to request it from the sales team. Likewise, sales teams can quickly retrieve digital assets created by the marketing or creative design teams to increase sales.
Personalised marketing campaigns deliver higher engagement and conversion rates. With DAM and CRM integration, the marketing team can access CRM insights such as purchase history and customer preferences. They can then edit existing assets in DAM to tweak them with personalised content.
CRM segmentation divides customers into groups based on specific preferences and needs. Tailored marketing can then be created and distributed to the segmented audiences. For example, targeted email campaigns based on purchase history or dynamic website content to customers who have an interest in a certain type of product.
Linking DAM to CRM provides a deep level of analytics about customer interactions and asset performance. High-performing assets can be tracked to improve content creation strategies. Poor performing assets can be optimised using CRM to introduce data-driven improvements.
Product development and customer service teams can also benefit from the integration of DAM and CRM. Customer behaviour analytics can be used to improve products to better suit customer needs. Issues with the customer experience can be identified to enhance the relevant customer touchpoints. Any digital assets required for these improvements will be available in the DAM system.
DAM and CRM work hand in hand to drive efficiencies and improvements across multiple business workflows. If you would like to find out more information about how DAM and CRM integration will benefit your business, get in touch.
