The capabilities of DAM (digital asset management) systems are constantly growing, incorporating the latest technology developments and adapting to changing functionality requirements.
We have already seen the impact of how AI has delivered valuable features such as process automation. These features include automatic asset tagging with relevant keywords and predictive analytics to lighten manual workload.
To optimise your digital asset management system, harnessing the power of innovative technology will help you to stay a few steps ahead of competitors. One emerging technology development you might want to become familiar with is digital twins.
A digital twin is a virtual model of a physical asset. Digital twins are used in a range of industries, including construction, where a virtual model is created of a construction project, which enables real-time monitoring of information such as waste tracking and resource allocation.
Digital twins can also be integrated with DAM (digital asset management) systems to drive improvements across product marketing and other assets such as user manuals and training videos.
Integrating digital twins with DAM systems has many key business benefits, including driving efficiencies and reducing downtime of products. Digital twins help to bridge a gap between the physical and digital worlds, increasing cross-team collaboration.
These are some of the key benefits:
Digital twins use sensors on physical assets to monitor performance. These sensors are connected to the internet of things (IoT), allowing engineering teams to see real-time data regarding asset performance. With this data, other teams around the business such as marketing and sales can adapt strategies using the performance data for crucial decision making.
Digital twins can help identify product issues before they arise. For example, if a part is about to fail, temperature sensors can flag a potential issue. The engineers can then replace the failing part before it becomes a more severe issue, avoiding downtime.
From a digital asset management perspective, integrating with a digital twin will provide insights into the priorities for asset creation. For example, creating instructional guides or videos for product maintenance based on the data provided by the digital twin.
The product design and manufacturing processes can often be working in silos, with limited collaboration with other business areas. The integration of DAM and digital twins can bring these teams closer together, providing a shared platform for communications and file storage. This will drive efficiencies and ensure teams are working towards the same goals.
Digital twins can automate key compliance processes, such as producing regulatory compliance reports. An example of this could be a social impact report or a safety inspection. These reports can then be shared within the DAM system, allowing relevant personnel to use them as required.
These are just a few examples of how digital twins and DAM can deliver improvements in asset management processes. If you would like to learn more, book a one-to-one demo with a member of our friendly team.
