When your business operates with geographically dispersed teams, effective collaboration can be challenging. Everything from fostering a unified brand culture to managing digital assets can be more difficult when working across multiple international locations.
Common issues for global companies include struggling to build working relationships, miscommunications and a lack of standardised processes. However, many companies have successfully overcome the barriers of working across multinational locations.
A common solution that they have adopted is the utilisation of an effective digital asset management (DAM) system. Managing digital assets from different locations has become much easier with cloud solutions but for seamless workflows, enhanced collaboration and efficient asset management, best practices must be in place.
Here are some of the best practices to follow for international team collaboration using DAM…
Using an advanced DAM system allows teams to easily share and manage content from anywhere in the world. It reduces manual tasks such as requesting files to be sent by email and eliminates the issue of working across different time zones with working hours that do not align.
DAM systems with commenting capabilities provide real-time communication to answer queries and resolve problems faster, helping to forge working relationships and enhance cross-team collaboration. Projects can be completed quicker without communication delays to hinder their progress.
Without an adequate version-control system, asset management can quickly become chaotic, with multiple versions of assets and confusion over which is the latest version. DAM systems allow the grouping of files into hierarchical collections and duplicate files are detected to prevent multiple versions being uploaded. Files can be easily uploaded onto DAM systems from a desktop straight into the browser, so that all users with the assigned permissions can immediately access them.
The evolution of AI integration in DAM systems can help improve consistency through features such as automated metadata tagging, descriptions and keywords. Developing a well-structured organisation system with advanced searchability functions reduces the time taken to locate assets.
A key dependency for achieving brand consistency is applying the same brand guidelines across all assets. You can store the latest versions of branded materials so that employees in all locations are using the same templates and branding approaches. By providing global teams with standardised branded materials, you reduce the possibility of copyright issues or unprofessional-looking materials being distributed.
The latest DAM systems help businesses to easily implement these best practices and streamline working processes regardless of office locations. If you would like to find out more about digital asset management and the global collaboration benefits it can deliver, request a live demo with one of our DAM experts.
