Digital asset management (DAM) systems have become essential for asset organisation and streamlining creative processes for marketing teams. However, DAM’s capabilities encompass much more, and many organisational teams can benefit from the features of a modern DAM system.
Product development and sales teams implementing DAM have been able to drive business growth through workflow efficiencies and many additional business improvements.
The standard capabilities of digital asset management systems that you might be familiar with, include organising, storing, retrieving and sharing digital assets. In recent years, DAM systems have been enhanced by emerging technologies like AI to extend the functionalities. For example, auto-tagging tools remove the manual effort of asset storage processes and DAM can be integrated with many new software tools.
If you are a growing business looking for ways to simplify asset management and boost productivity, these are some of the ways DAM supports sales and product development teams:
In the fast-paced world of product development, reducing the time-to-market is a key enabler of success. With easy asset retrieval using advanced search tools, sales and product development teams can quickly find the latest versions of assets.
Real-time collaboration within DAM ensures that teams across multiple locations can work together seamlessly. This is enabled by cloud based DAM systems, where users can access the system from any geographical location.
For sales teams, DAM’s integration with sales software can be extremely powerful. Sales employees are able to quickly access marketing materials within their CRM, without the need to switch platforms. Sales conversions are increased by providing customers with timely responses to queries with up-to-date product information.
Advanced analytics are available to allow sales managers to identify areas of improvement for sales performance. The analytical data can also be used to identify how well assets resonate with customers, allowing timely sales strategy modifications.
Integration with design software also speeds up product development by increasing productivity without losing time switching between tools. Instant access to approved, on-brand assets helps to improve brand consistency to enhance brand trust and boost sales.
DAM systems can also integrate with product catalogues, so that assets can be easily managed on eCommerce and website platforms. There are many other integration options for DAM that can be explored.
Assets used by sales and product development teams can be stored in secure folder hierarchies with robust access controls. Permissions can be assigned to ensure that only the users with the assigned permissions can perform actions such as editing and uploading. Other DAM security features such as secure Cloud hosting, back ups and AAD/SSO integration protect digital assets used by sales and product development teams.
These security features help ensure businesses comply with industry regulations and DAM can also store licence information to adhere to intellectual property laws.
This is just a snapshot of some of the DAM features that support sales and product development teams. If you would like to learn more about how DAM can help boost sales conversions and reduce product time-to-market, get in touch.
You can book a demo with our team so we can run through the most valuable features for your business.
