Are you struggling to achieve high engagement and conversion rates from your social media marketing? Or perhaps you’re getting the right results but you’re spending too much time on the creation and publishing processes?
If you’re experiencing either of these challenges, read on to discover a solution that could transform your social media strategy.
Designing and maintaining a successful social media strategy involves meticulous planning and the creation of consistent, high-quality content. The timing of publishing also has to be just right.
Posting at the optimal time achieves higher engagement but finding the sweet spot isn’t easy. The best time to post on social media is widely believed to be 12pm on Fridays. However, optimal timings vary across different platforms.
Effective social media marketing also requires quick responses to the latest trends or hot topics. A fast approach to “trendjacking” can give you a competitive advantage, capitalising on trends early to amplify your brand. Ensuring that your content creation and posting processes are timely is one of the biggest challenges for social media marketers.
If you are finding that you are missing the boat with your social media posts, then social automation using digital asset management (DAM) integration could be your solution. From streamlining content creation to automating publishing across a mix of platforms, here’s how DAM can skyrocket your marketing results:
A DAM system that integrates with social media automation tools is a powerful weapon to have at your disposal. Let’s delve into some of the key benefits you could soon be leveraging:
Before you get to the publishing stage, the content creation process needs to be as slick as possible. With a DAM system, you can store all your digital assets in a central repository, with an advanced search function to quickly retrieve assets. For example, you can store pre-designed, branded social media templates. Your social media team can quickly add the relevant content, reducing the time taken to create posts. They can then be set up with automated publishing to hit optimal timing.
Manually publishing posts can be one of the most time consuming aspects of your marketing. With DAM, you can integrate your social media automation tools like Hootsuite, as well as design software. This means you won’t need to continuously switch platforms during content creation. You can schedule the publishing times to the optimal time for each platform to achieve higher engagement levels.
If you are using the same content with a few adjustments for each channel, the social automation tools will remove the need to manually publish on each channel. The faster turnaround will help to boost conversion rates and get ahead of competitors.
Once you have scheduled your pre-planned posts, your team will have more time to react to time-critical trends. With all your image and video assets stored in DAM, your creation and publishing turnaround times will be significantly reduced.
Your DAM system can automate content performance analysis reporting, providing you with powerful insights on your social media performance. You can quickly gauge which type of content resonates the most, which publishing times achieve the highest engagement and much more valuable data. You can then tweak your automation settings to drive improved results.
We’ve covered some of the key benefits of social automation integration with DAM but there are many more to discover. You can boost brand consistency, enhance cross-team collaboration and improve security and compliance with DAM.
If you would like to find out more, contact us. We can give you a demo to show you all the features that will help boost your social media marketing results.
